Background

Email marketing is a cost-effective way to keep in touch with your customers, keep your company in their mind and help you stand out from the competition. Customers don’t have to remember to visit your website, or see your press advertising by chance.

With The Computer Works you can send professional looking branded emails with news and special offers. We advise on the best ways an email marketing campaign can get your message across and achieve your business goals. In order to get the best results we look at targeting and segmentation, design and layout, correct display in different email programs, legal issues and landing pages on your website.

Email Marketing Benefits

Cost-effective -  a properly planned and targeted campaign can reach the right customers at a lower cost than traditional marketing

Immediate -  customers get your news or respond to your special offer quickly

Relevant -  send targeted customised emails to selected clients you know will be most interested in what you’re offering

Measurable -  we track who opens your email, what interested them on your website, whether they forwarded your email

Flexible -  tell customers your news, target frequent or infrequent purchasers, send special offers

Scalable -  whether you are starting to build a contact list or already have a list of existing customers

Subscriber Management

We build and manage subscriber databases, incorporating your customer data and sign-ups from your website, with information that helps you target different customer segments. We manage bounces and un-subscribers from email campaigns.

If you already have a website we can add email opt-in or an enewsletter subscribe page, as you must get consent before sending marketing emails, as unsolicited emarketing campaigns are illegal.

Reporting

We report quickly on the success of your campaign, as most customers open emails within one or two days. We tell you response rates, how many emails were opened, what customers clicked on, whether they forwarded your email, and whether they met your goal - for example requesting a brochure or ordering a product.

Example

Grandstand Motor Sports is a young fast-growing holiday company in a competitive market, offering a wide range of tours. They segment their subscriber database so they can email different news and offers to customers interested in a particular motor sport. They can quickly take advantage of interest in a Formula One win by Lewis Hamilton, offer last minute tickets or remind loyal customers their favourite event is coming up.

Subscriber list has grown by over 300% since March 2007 and contains the email addresses of many thousands of existing customers, people who who have requested a brochure or people who have subscibed to their enewsletter from their website.

It varies by segment but opening rates range between 25% and 50% while click-through rates (recipients who clicked on at least once link in the newsletter) are running at about 30%. Compared with traditional print direct marketing these response rates make email marketing extremely cost effective.