Background

The Computer Works uses web marketing to get more business for our customers. We specialise in getting good quality leads by online marketing. Use of the internet can increase the proportion of your market you can reach, at a reasonable cost. Internet marketing allows you to move outside your traditional customer base and increase the geographic area you serve.

The terms online marketing, internet marketing and web marketing all mean the same thing - the different ways of getting the people who are your potential customers to find and look at your website, and thus to increase your business. Search engine marketing (SEM) is a type of internet marketing which includes ways of marketing a website on a search engine. SEM could be pay-per-click (PPC) advertising, like Google Adwords, or search engine optimisation. We talk to companies about the business and market they are in, their traditional client base and competitiors, so we can advise how best to increase business using the internet. We offer these online marketing services:

Search engine optimisation, (SEO), making changes to a website to increase traffic and the quality of visitors who find the site using key search phrases in a “natural” search.

We advise on, run and monitor pay-per-click (PPC) sponsored advertising campaigns. Using PPC, such as Google AdWords, can be useful as a short term tool for a new company or when launching or testing out a new product or service. We find sponsored listings can be a cost-effective way of advertising very specific product lines in a particularly competitive market.

We submit our clients website to directories, both free and paid-for listings. We build

Cost-effective email marketing campaigns, sending e-newsletters to online subscribers, and report on opening rates and click through. We are experienced at building and maintaining permission-based email lists, and use double opt-in on subscriber webpages.

Using website statistics tools we provide clients with analysis reports on the performance of their website, including visitor trends, search engine positions for key phrases, email marketing campaigns, advertising promotions on other websites and PPC campaigns.