Search Engine Optimisation
Background
The Computer Works uses search engine optimisation (SEO) to get more business for our customers. We specialise in getting good quality leads by optimising websites to rank highly in search engines for key search phrases.
We are convinced that our website is largely responsible for the growth and success of our company. The level of traffic to the site and enquiries that we receive from all over the country is continually increasing and exceeding our expectations.
Catherine Scott - Business Owner
If a potential customer is looking on the internet for the product or service you sell, your website must be listed on search engines like Google, MSN/Live and Yahoo! for the keywords the customer would type in. It is not enough to have a great looking website if no-one can find you.
To list a website, a search engine robot navigates through a website much like any visitor, stores the information and text that it finds, and ranks the website according to its current algorithm. We optimise websites for search engines, which means changing websites so they have:
Clear navigation useable by search engine robots
Information-rich text that includes keywords customers would use to find what you sell
Program code which uses the features search engines are expecting
Making sure websites don’t break search engine guidelines that might damage any listing
Good quality inbound links
A good clear easy to use website is good for the customer, and search engine-friendly too. Visitors are more likely to trust the results of a “natural” search on say Google, as opposed to a sponsored listing or Pay-Per-Click (PPC) advertising, although PPC can be part of a good search engine marketing (SEM) campaign.
The Computer Works has many years in search engine optimisation and search engine marketing, and it is not easy to get listed and stay high in the rankings on Google. We start by talking to you about your business to understand the market you are in, what you are selling and to whom, and who your competitors are. We recommend what your website needs to gain sales leads.
The SEO work we do sets a good base for the future, but search engines constantly change their algorithms. We keep all our customers’ websites up-to-date with search engine guidelines and changes to algorithms on a monthly basis. We analyse visitor statistics, keep track of your listings for your key phrases and provide regular reports on your website’s progress. For some business-to-business (B2B) websites we can even tell you who is visiting.